Branch Basics

Branch Basics is a line of non-toxic, plant-based cleaning products for the home. Their products are natural, pure, strong and effective. The goal was to create a brand that emulated those precise attributes. In the design, a stately tree takes precedence while key information is woven throughout. Colors are kept to a minimum to create a brand that is clean and direct.

SCOPE

Logo design, Packaging design, Website design, Sales collateral

Branch Basics

Branch Basics is a line of non-toxic, plant-based cleaning products for the home. Their products are natural, pure, strong and effective. The goal was to create a brand that emulated those precise attributes. In the design, a stately tree takes precedence while key information is woven throughout. Colors are kept to a minimum to create a brand that is clean and direct.

SCOPE

Logo design, Packaging design, Website design, Sales collateral